MARKETING SPECIALIST

P&O Cruises/Carnival Australia

Responsibilities

• Manage Onboard Revenue (OBR) marketing for three P&O cruise ships - including retail shops, casinos, spas, photography, and edge (onboard adventure park) with pre-cruise and onboard strategies.

• Work extensively with external stakeholders (e.g., retail store owners) to develop and implement marketing campaigns and cross-promotional activities.

• Support OBR, Future Cruise, Customer Service, Hotel Operation, and F&B with marketing, graphic design, copywriting, and complex video editing when in-house marketing and design teams are at full capacity.

• Collaborate with Carnival Australia's social media, marketing, and PR teams to communicate changes and promote offerings within the OBR department with internal stakeholders.

• Represent the OBR team on relevant internal and external committees and projects as required.

• Undertake a continuous review of website content, improving SEO and UX while driving increased sales.

• Design and produce press kits to support a diverse range of new product and service launches onboard ships.

Achievements

• Consulted with the Casino team to design and implement a successful 12-month marketing plan for onboard casinos targeted at P&O Players Club members. Significantly increased bookings and assisted the team in achieving P&O's first 'million-dollar' cruise, with A$1 M in profit during a seven-day 2023 cruise. Included close collaboration with the legal team to ensure compliance with relevant state and federal gambling advertising laws.

• Collaborated with the internal social media team to promote new offers and source analytics and success metrics to drive results and ensure continuous improvement to efforts.

• Took ownership of the guest experience and P&O guest app design and content updates, with successful changes to align the app with newly launched P&O brand guidelines. Also worked with internal marketing and studio teams to develop new eDM, print media, DM, and other promotional templates aligned with new brand guidelines.

• Represented OBR on a project’s working group to catalogue and track P&O Australia’s advertising and directional/ safety signage. Involved designing and developing a QR code inventory system and significant cross-departmental collaboration to drive improved efficiency, effectiveness, and quality when updating up to 2,000 signage pieces.

• Significantly improved internal communications by designing an internal memo format and template (internal press release) to communicate every new campaign or activity across various departments.

• Designed new marketing collateral for recurring theme cruises (adapting approved artwork to suit new themes and events), as well as new collateral for various in-house departments in line with brand guidelines to support onboard promotions across diverse media, from cinema screens, flyers, and eDMs to the P&O guest app.